Super Ninja Trade Show Tricks. Ka-POW!!
To be competitive, you have to be innovative. Investing time at a trade Show or Conference is a great way to transform your business with new equipment, techniques, and services. You’ll see the trends and hopefully see ways to stand out from them. You’ll be able to compare, contrast and shop for great deals, but only if you use your super Ninja skills to escape the glitzy whizbang distractions of the show.
Here’s 10 Trade Show Ninja Tips.
1) Know Your Goals. Make a shopping list. What services do you need to investigate? What equipment are you considering?
2) Go to the Right Show! Check the exhibitor list and seminar list to make sure what you need is actually there. If you’ve ever shown up at a trade show only to find flea market junk, you know this lesson well. Ask around in your industry to see which shows are the “best.” Your time is valuable, go to the best shows for what your business needs.
3) Map Your Targets. You won’t have time to see and talk with everyone. Trade Shows are HUGE events and seriously take some time management and planning. Amidst the loud noise, big lights, and AMAZING Ginzu knife displays, you can get lost. Circle exactly who you need to see on your floor map of the exhibitors.
4) Take notes, not stuff. Well, maybe take some of the cool stuff, but have a notepad, or make notes in your phone about your impressions of the products and services you’re considering. Your few handwritten notes will be invaluable compared to the piles of sales materials of stuff you won’t even remember when you get back to your office.
5) Use a line from the Terminator, “I’ll be back.” Don’t be afraid to say it. Move onto your targets, don’t get distracted by pushy sales staff. Make a secondary list to revisit if you have time but follow through with your mission.
6) Be Clark Kent, not Superman. Have a mild mannered disguise and email. Everyone will want your email at the show. They will be following up with you. It’s always a good idea for a business to have a “junk” email account for all your online subscriptions and for tradeshows. Yes, you should check it, but do it on your timing rather than let it steal your critical business time. Set aside 3 intervals a week to check the junk mail folder. And do check it. sometimes there is a great deal or amazing service there.
7) Rest. There is so much to absorb, and it’s so exciting with seminars, parties, old friends, but you came for a reason, to invigorate your business. So make sure to plan time to rest, or catch up on some rest before you get back to your normal day to day business operations. You need a clear head to think through all you’ve learned, and then to implement it.
8) Use a Strike Force Team. Divide up the priorities. Assign your staff, family, and friends that are attending to some of your target goals. Tell them what you’re needing, so they can do a real review of products and services. Send them to do re-con and report on if a particular booth is actually worth your time and attention.
9) Fuel Up: Eat Well. Shows don’t often give you many food options, or healthy food options. Check out some local healthy food options near the convention center. It will give you a chance to make some notes, check your priorities, and rest. If you ran into an old friend at the show, it’s the perfect chance to step away and re-connect.
10) Mission Review. Make sure the following weeks have time included for you to follow-up and implement what you learned at the trade show.
AWESOME DEALS, BRIGHT LIGHTS, and PRIZES will be everywhere…. but fear not, you now have ninja trade show skills. You can now pace yourself to get what you need. There are some great shows in 2015. Get out there!
Upcoming 2015 Trucking Trade Shows
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