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El crecimiento de un negocio exitoso

No importa lo entusiasta que está a punto de su pequeña empresa, no tendrá éxito a menos que tenga un plan de acción y estrategias para iniciar y ejecutar. No se puede simplemente alquilar un espacio, flip on the computers and expect to start making money. Here are a few things to think about before and in the midst of working your business.

1. Ofrecer lo que se quiere comprar

Think about the product or service from the consumer’s point of view. Don’t just sell something you pensar will be successful. Find proof within your niche market as to why you should focus in a specific area.

2. Obtener Dinero en efectivo que fluye

Getting your cash flowing immediately is crucial. In a professional business, puede solicitar depósitos antes de que comience el trabajo, with the balance due on delivery. Whether you factor your invoices to keep cash moving or get a bank line of credit, usted debe encontrar maneras de obtener dinero por adelantado y mantener su flujo de efectivo.

3. Mantenga Bajo Costo

Cash doesn’t matter a bit if you aren’t maintaining positive cash flow. To do this, you need to keep your costs and expenses low. Vendors are more willing than ever to find creative ways to finance transactions, y esa tendencia probablemente continuará en el tiempo. Make sure to get your business discounts, descuentos por pago en efectivo, y principios de pagar descuentos siempre que sea posible.

4. Sobreestimar Gastos

Cada vez que planear un presupuesto, I never aim for the “exact” amount I think it might be. It never lands there anyway. I’d rather overshoot my estimates and plan according. Startup businesses will typically see expenses 30 por ciento más de lo previsto inicialmente.

5. Foco en ventas y marketing

Nothing will happen in business until a sale is made. Find good ways to obtain leads, convertir, and retain repeat customers. Create a marketing and sales funnel system that is realistic, mensurable, y puede ser utilizado por cualquier persona en la empresa.

6. Probar y medir todo

You can’t change what you don’t measure. In order to make appropriate adjustments to your marketing strategies, you need to monitor your results. Don’t repeatedly throw your money down the drain on a campaign that costs thousands and doesn’t produce any leads. Don’t keep selling the same way when it keeps failing. Monitor your sales staff and methods to find out the winning formula and then use it.

7. Siempre Aprende

Usted debe estar comprometido con el aprendizaje lo más que pueda acerca de su industria, sales and marketing. This will allow you to better establish your processes and strategies and grow your business.

8. Agregar valor

Adding value is different than discounting. A discount will take money out of your pocket and away from your bottom line. Added value propositions will allow you to hold your price points and increases your margins with the low-cost or no-cost extras.